Here is list of all tags you can use when creating an email template as follows

Tag Required (MUST be present)
[COMPANY_FULL_ADDRESS] YES
[UNSUBSCRIBE_URL] YES

Optional Tags (can be used if required)

[UPDATE_PROFILE_URL] NO
[WEB_VERSION_URL] NO
[CAMPAIGN_URL] NO
[FORWARD_FRIEND_URL] NO
[LIST_UID] NO
[LIST_NAME] NO
[LIST_SUBJECT] NO
[LIST_DESCRIPTION] NO
[LIST_FROM_NAME] NO
[LIST_FROM_EMAIL] NO
[LIST_VCARD_URL] NO
[CURRENT_YEAR] NO
[CURRENT_MONTH] NO
[CURRENT_DAY] NO
[CURRENT_DATE] NO
[CURRENT_MONTH_FULL_NAME] NO
[COMPANY_NAME] NO
[COMPANY_WEBSITE] NO
[COMPANY_ADDRESS_1] NO
[COMPANY_ADDRESS_2] NO
[COMPANY_CITY] NO
[COMPANY_ZONE] NO
[COMPANY_ZONE_CODE] NO
[COMPANY_ZIP] NO
[COMPANY_COUNTRY] NO
[COMPANY_COUNTRY_CODE] NO
[COMPANY_PHONE] NO
[CAMPAIGN_NAME] NO
[CAMPAIGN_SUBJECT] NO
[CAMPAIGN_TO_NAME] NO
[CAMPAIGN_FROM_NAME] NO
[CAMPAIGN_FROM_EMAIL] NO
[CAMPAIGN_REPLY_TO] NO
[CAMPAIGN_UID] NO
[CAMPAIGN_SEND_AT] NO
[CAMPAIGN_STARTED_AT] NO
[CAMPAIGN_DATE_ADDED] NO
[CAMPAIGN_SEGMENT_NAME] NO
[CAMPAIGN_VCARD_URL] NO
[SUBSCRIBER_UID] NO
[SUBSCRIBER_IP] NO
[SUBSCRIBER_DATE_ADDED] NO
[SUBSCRIBER_DATE_ADDED_LOCALIZED] NO
[SUBSCRIBER_OPTIN_IP] NO
[SUBSCRIBER_OPTIN_DATE] NO
[SUBSCRIBER_CONFIRM_IP] NO
[SUBSCRIBER_CONFIRM_DATE] NO
[SUBSCRIBER_LAST_SENT_DATE] NO
[SUBSCRIBER_LAST_SENT_DATE_LOCALIZED] NO
[SUBSCRIBER_EMAIL_NAME] NO
[SUBSCRIBER_EMAIL_DOMAIN] NO
[EMAIL_NAME] NO
[EMAIL_DOMAIN] NO
[DATE] NO
[DATETIME] NO
[RANDOM_CONTENT:a|b|c] NO
[REMOTE_CONTENT url='https://www.google.com/'] NO
[CAMPAIGN_REPORT_ABUSE_URL] NO
[CURRENT_DOMAIN_URL] NO
[CURRENT_DOMAIN] NO
[SIGN_LT] NO
[SIGN_LTE] NO
[SIGN_GT] NO
[SIGN_GTE] NO
[DS_NAME] NO
[DS_HOST] NO
[DS_TYPE] NO
[DS_ID] NO
[DS_FROM_NAME] NO
[DS_FROM_EMAIL] NO
[DS_REPLYTO_EMAIL] NO
[UNSUBSCRIBE_LINK] NO
[DIRECT_UNSUBSCRIBE_URL] NO
[DIRECT_UNSUBSCRIBE_LINK] NO
[UNSUBSCRIBE_FROM_CUSTOMER_URL] NO
[UNSUBSCRIBE_FROM_CUSTOMER_LINK] NO
[SURVEY:SURVEY_UNIQUE_ID_HERE:VIEW_URL] NO
[EMAIL] NO
[FNAME] NO
[LNAME] NO
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